Effective date: 28 October 2026
This privacy policy explains what information the mobile game Last Line ("the game", "we", "us") collects, how it is used and the choices you have. Last Line is developed by Ruan van Vollenstee.
The game saves your progress on your device. This includes levels cleared, coins, gems, upgrades, items you have bought, settings and daily reward status. This save file is not sent to us or anyone else.
You can erase it at any time with Settings ▸ Reset Progress, or by uninstalling the game.
The game shows rewarded videos (which you choose to watch), short ad breaks and banner ads. Ads are delivered through Unity LevelPlay, an ad mediation service by Unity Technologies, which picks an ad from its partner networks: currently ironSource Ads and Unity Ads, and possibly Google AdMob or other networks added later. To show and measure ads, and to prevent fraud, LevelPlay and these ad networks may collect and process:
The ad partners' use of this data is described in their policies:
The consent choice you make in the game (see below) is passed to LevelPlay and its ad networks before any ad is requested.
Your choices
Purchases are processed by Google Play or the Apple App Store under their own terms and privacy policies. We never receive your name, card or bank details. The store confirms the purchase to the game with a transaction identifier and receipt, which is stored on your device so your items can be delivered and restored (Settings ▸ Restore Purchases).
On Android, iPhone and iPad, the game uses GameAnalytics to understand how the game is played, for example which levels players start, win or lose, which upgrades they buy, when ads are watched and which in-game products are bought. With these events GameAnalytics receives:
We use this only in aggregate to balance and improve the game. It does not include your name, email address or payment details. GameAnalytics only starts once your consent choice is known: outside the EEA, UK and Switzerland from the first launch; inside them only after you agree in the consent form. If you decline, or your region can't be determined, nothing is sent to GameAnalytics. See GameAnalytics' privacy policy: https://gameanalytics.com/privacy
On Android, the game uses Google Analytics for Firebase to record two game events: the end of each level attempt (the wave reached and zombies defeated) and, once per install, the first level cleared. We use these only to measure which of our Google Ads bring players who actually play. Firebase receives a random app-instance identifier, your advertising ID when allowed, device and app information, and these events. Until you answer the consent question (EEA, UK and Switzerland) every consent signal is set to "denied", and your answer is passed to Firebase as to our ad partners. See https://policies.google.com/privacy
On Android, the game signs in to Google Play Games automatically if you use it, and unlocks achievements on your Play Games profile (for example clearing levels or collecting heroes). Google Play Games receives your Play Games player ID and the achievements you unlock. You can manage or turn off Play Games in the Google Play Games app or your Google account settings. See https://policies.google.com/privacy
On iPhone and iPad, the game includes Google Analytics for Firebase. We use it only to measure whether our Google Ads campaigns lead to installs and real players: the automatic "first open" and session events, plus the same two game events as on Android (the end of each level attempt and, once per install, the first level cleared). Firebase receives:
Until you answer the consent question (EEA, UK and Switzerland), Firebase runs with every consent signal set to "denied". Your answer is passed to Firebase in the same way as to our ad partners. See Google's privacy policy: https://policies.google.com/privacy and how Google uses data from apps: https://policies.google.com/technologies/partner-sites
Last Line is made with the Unity game engine. Unity may collect limited technical information about the device (such as hardware model and operating system) to keep the engine working correctly. See https://unity.com/legal/game-player-and-app-user-privacy-policy
Last Line is not directed at children under 13 (or the minimum age of digital consent in your country). If you believe a child has provided personal information through the game, contact us and we will help remove it.
The progress data on your device stays there until you reset progress or uninstall the game. Advertising data collected by our ad partners (Unity LevelPlay, ironSource Ads, Unity Ads and, if used, Google) is kept according to their policies. You can reset your advertising ID as described above. For any request about your data, contact us (see below).
Depending on where you live, for example under the GDPR (EU/UK), POPIA (South Africa) or US state laws, you may have the right to access, correct or delete personal information, and to object to or restrict certain processing. Because we do not hold personal information about you on our own systems, most requests are best handled through the in-game privacy settings and the ad partners' controls above. You can also contact us, and we will help.
We may update this policy when the game changes. The updated version will be posted on this page with a new effective date.
Ruan van Vollenstee
Email: under.rated.ruan@gmail.com